wy_not_pics

A social feed makes every photographer look the same.

The photography was strong and the presentation was not. A grid of square crops in someone else's interface flattens a distinct style into the same layout as everyone else's, and gives a potential client no straightforward way to make an enquiry.

It also is not owned. The work sat inside a platform, arranged the way that platform wanted it arranged.

Put the photographs first and keep everything else quiet. The site should feel like a gallery rather than a template with images dropped into it.

• 01Portfolio structure built around the images
• 02Gallery and viewing experience
• 03Simple, direct enquiry path
• 04Responsive layout for phone-first browsing

• Images shown at their own aspect ratio rather than cropped to a grid
• Interface kept deliberately quiet so nothing competes with the photographs
• One direct enquiry path, always reachable
• Owned and portable, unlike the feed it replaced