CrownCode AI
An in-house AI product that turns structured brand prompts into deployable website drafts.
The problem
The opening days of a website project are spent on the same task every time.
Turning a rough brand idea into a first structured draft is necessary work, and it is work that repeats almost identically from project to project. It is also the least valuable part of the build, because it happens before anyone has anything concrete to react to.
Every hour spent producing that first draft by hand is an hour not spent on the decisions that actually make a site work.
The direction
Build the tool rather than repeat the task. CrownCode takes a structured brand prompt and produces a polished draft with clean code, which a human then directs and refines. It shortens the beginning of a project; it does not replace the judgement in the middle of one.
What was built
- Product design and interface
- Structured prompt system
- Draft generation and guided revision flow
- Its own visual identity, separate from the studio site
Details
- Claude-powered, with a structured intake rather than a blank prompt box
- Outputs deployable Next.js and React code, not a preview mockup
- Revision is guided and incremental, so a change does not restart the draft
- Carries a black-and-gold identity deliberately unlike the studio's own
