Developer tools
Fable UI
A curated storefront for premium web components, motion and 3D experiences, with previews and implementation details that help developers choose what to build with.
- Client
- Fable UI
- Industry
- Developer tools
- Build type
- Component library and digital product storefront
- Status
- Public storefront
- Capabilities
- Digital Products and Platforms, Custom Website Builds
- Stack
- Next.js, React, GSAP, Stripe, Vercel
- Scope
- Visual identity, storefront development, catalog organization, component presentation, documentation and purchase experience
The problem
A striking animation only becomes useful when a developer can understand and adapt it.
A preview can show the result without explaining the framework, dependencies, source files or work required to bring it into another project. When those details are scattered, choosing an interaction becomes a separate research task.
A component storefront needs to answer both questions: what does it look like, and what am I actually getting?
The direction
Make the component easy to evaluate before the purchase.
Fable UI places motion previews alongside practical implementation information, then connects that discovery experience to clear buying and delivery options.
The electric-blue and white identity carries through the landing page, collection browsing and product pages. The catalog is organized around the interactions people need, with further refinement by effect and technology.
What was built
- A branded storefront with a catalog of 234 components across 14 collections.
- Component search, sorting, collection navigation, effect and technology filters, and pagination.
- Motion previews and product pages covering use cases, included files, dependencies, setup and customization.
- Single-component and complete-library purchase options, a shopping cart and a Stripe checkout flow.
- Purchase-email sign-in for access to orders, delivery status and downloads.
- Pricing, FAQ, licensing, delivery, refund and contact pages that explain the purchase beyond the product preview.
Details
- Collections cover scroll effects, typography, menus, cursors, transitions, galleries, WebGL, physics and 3D.
- Preview videos and posters are presented as recordings and renders of the actual component projects.
- Product documentation distinguishes each component's framework and libraries rather than assuming one stack fits the entire catalog.
- Purchases are one-time, with the included component releases defined by the order.
- The published delivery flow separates payment confirmation from file availability and provides download access through the purchase email.
- Compatibility notes identify adaptation requirements and testing gaps where they are known.
