Chapter website
Phi Delta Theta
The public website for Phi Delta Theta at UNC Charlotte, built to turn interest in the chapter into rush registrations.
- Client
- Phi Delta Theta, North Carolina Epsilon
- Industry
- Chapter website
- Build type
- Public chapter and recruitment website
- Status
- Live
- Capabilities
- Custom Website Builds, Brand Systems and Visual Direction
- Stack
- Next.js, TypeScript, Tailwind CSS, GSAP, Lenis, Resend, Vercel
The problem
Before a student decides to rush, they look the chapter up. So do their parents.
Prospective members, parents, alumni, and the university all want the same few answers: what the chapter stands for, who leads it, what it gives back, and how to get involved. Phi Delta Theta's international site answers those questions for the fraternity as a whole, not for the chapter at UNC Charlotte.
Recruitment has a practical problem too. Interest that arrives through direct messages and passing conversations is easy to lose, and NC Epsilon recruits every fall and spring, so the handoff has to work every semester, whoever is running it.
The direction
Build the chapter's public home around one job: show NC Epsilon as it actually is, then make registering for rush the obvious next step on every page.
Nothing goes on the site unless it is true. The charter date and the 44 founding fathers are cited facts, the executive board is the real one, and every photograph and film is the chapter's own. Sections still waiting on the chapter stay switched off rather than filled with invented copy.
The officers who maintain it change every year, so every word, officer, photo, and event lives in plain content files that a new executive board can edit without touching a component.
What was built
- Eight-page site: Home, About, Brotherhood, Leadership, Philanthropy, Events, Gallery, and Rush
- Rush interest form delivered straight to the recruitment team's inbox
- Live Like Lou philanthropy story supporting ALS awareness and research
- Visual identity built from the chapter's crest, badge, and photography
- Preloader, page transitions, and scroll-driven scenes
- Photo and film pipeline for the chapter's own media
Details
- Rush submissions are re-validated on the server, and the form only reports success once the email is confirmed sent
- Bot protection is a honeypot and a time-to-submit check, so students sharing campus wifi are never locked out
- The build fails if a placeholder could reach a visitor, a photo repeats on a page, or a photo has no alt text
- Photos are optimized and stripped of location data on import
- Reduced-motion visitors get every page in its final state, with no pinned scenes
“Now when someone asks about rushing, we send them one link. It shows who we are and what we stand for, with our actual brothers and our actual exec board, and the interest form goes straight to the recruitment team with everything we need to follow up. It works for parents and alumni too. It looks like a chapter that takes itself seriously, which is exactly the impression we want before someone walks into a rush event.”
