Current-site audit
Inventory routes, content, analytics, search visibility, assets, integrations, forms, and maintenance problems.
Charlotte website redesign
A REDESIGN THAT PROTECTS WHAT WORKS AND FIXES WHAT DOES NOT.
A redesign is a business and migration project, not a reskin. Higgins Digital audits the current site, preserves useful content and URLs, rebuilds the visual and technical system, and verifies the production release.
- Starts with
- An audit of the current site
- Protected
- URLs, content, analytics
- Ends with
- A verified production release
Who it is for
Businesses with real reputation and content whose website now feels unclear, dated, difficult to update, slow, or out of step with the work they deliver.
What a redesign involves
FOUR JOBS, AND NONE OF THEM IS A RESKIN.
Message and structure
Reorganize services, proof, navigation, and calls to action around what customers need to understand.
Design and rebuild
Create a responsive visual system and implementation without losing useful brand equity.
SEO migration
Preserve canonicals, metadata, internal links, analytics, and one-hop redirects for replaced URLs.
Sequence
PRESERVE, REFRAME, REBUILD, RECHECK.
Preserve
Capture content, URLs, assets, accounts, and evidence before changing architecture.
Reframe
Define the new hierarchy, page responsibilities, proof, and desired customer actions.
Rebuild
Implement the new system, migrate content, and add redirects and analytics.
Recheck
Crawl, build, test, deploy, and verify the live domain independently.
Selected work
REBUILDS THAT KEPT WHAT MATTERED.
Related reading
Questions
WHAT OWNERS ASK BEFORE REPLACING A LIVE SITE.
Will a redesign hurt my search rankings?
It can, and that is exactly what the migration work exists to prevent. Canonicals, metadata, internal links, and one-hop redirects for replaced URLs are part of the scope, and the live domain is verified after release rather than assumed to be fine.
Can we keep our existing content?
Usually. The audit inventories what is there and separates content worth keeping from content that is outdated, duplicated, or never read. Keeping the useful material is normally faster and better for search than starting from nothing.
How much of the brand has to change?
As little as the problem requires. A redesign can keep a logo, palette, and voice that are working and replace only the structure, presentation, and technical foundation underneath them.
SEND THE SITE YOU HAVE NOW.
The fastest way to start is the current URL and what is going wrong with it. The audit says what is worth keeping before anything is replaced.