Higgins Building Group, Inc.
A custom home builder with decades of work to show and a website that reflected none of it.
The problem
The portfolio and the reputation were there. The website undersold both.
Higgins Building Group had been building custom homes for years and had the photography to prove it. The site presented that work at thumbnail scale inside a dated layout, so the single strongest asset the business owned was the thing a visitor saw least of.
The structure worked against it too. A homeowner could not quickly tell what the company built or how to start a conversation, and a construction enquiry that takes effort to make usually does not get made.
The direction
Let the project photography carry the page. Reorganise the services so a homeowner finds their own situation quickly, and rebuild the first impression so it matches the quality of the construction work.
What was built
- Full rebuild of the site structure and page hierarchy
- Service presentation reorganised around how homeowners actually search
- Full-width treatment for the existing project photography
- Responsive layout rebuilt mobile first
- Clearer contact path from every page
Details
- Existing photography reused at full width, so no new shoot was needed
- Services grouped by the homeowner's situation rather than by trade
- A contact path reachable from every page, not only the contact page
- Static deployment, so the site stays fast without ongoing platform fees
“Davis took our old website and turned it into something that finally feels like Higgins Building Group. The new site is cleaner, faster, and much more professional. What stood out most was how easy he made the process. He understood the business, organized the content, and gave us a site that better reflects the quality of work we do. He is a brilliant young man with great talent!”
