Touch Up Solutions
A large repair-product range organised into something a professional can actually navigate.
The problem
A broad product range is exactly what makes a catalog hard to use.
Touch Up Solutions manufactures repair products for wood, leather, metal, and laminate. That breadth is the business's strength in a showroom and its biggest obstacle online.
Buyers arrived knowing the material they were repairing and the job in front of them, and could not narrow a large catalog down to the one product that matched. A visitor who cannot find the right item does not ask for help; they leave.
The direction
Structure the catalog around the material a customer is repairing, and pair it with a how-to library that answers the questions professionals and homeowners actually ask before buying.
What was built
- Catalog architecture organised by material and job type
- Shop section design across the full product range
- How-to library structured alongside the catalog
- Responsive product browsing
Details
- Navigation keyed to the material being repaired, which is how buyers search
- How-to content sits beside the products it applies to, not in a separate blog
- Browsing built to stay usable as the range grows
- Product pages readable on a phone at a job site
